Por Amor Forums

Fan Forums Dedicated To Victoria Beckham
 
HomeFAQSearchRegisterMemberlistUsergroupsLog in

Share | 
 

 Signature/Signature Story/Signature Summer '2008;2009;2011'

View previous topic View next topic Go down 
Go to page : 1, 2  Next
AuthorMessage
extremely_posh
Star
Star
avatar

Female Number of posts : 1265
Age : 30
Localisation : Argentina
Registration date : 2007-08-08

PostSubject: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Jun 21, 2008 3:55 am

June 4th, 2008 : Victoria leaving the Ritz hotel in New York where she did an interview for WWD for her upcoming project, Signature, a new perfume :




________________________________________________________________________________________________
Picture & Interview were published on June 20th, 2008 :


With an upscale dress collection and a new fragrance masterbrand project that will take her scents into U.S. prestige beauty doors for the first time, Victoria Beckham is determined to prove there's more to her than the tabloids would like us to believe.

"I am very aware of people's preconceptions coming from a pop group and being married to a soccer player," said Beckham, clad in a Marc Jacobs dress, sky-high Christian Louboutins and a red leather Hermès Birkin bag during an interview at The Ritz-Carlton on New York's Central Park. "But I am not just a famous person who is putting my name on different things and doing licensing deals all over the place. Everything I do is true to myself. With the fragrances, I designed the bottles, I got to the factory, I worked on the fragrances. I'm really the creator behind the project. You're getting a piece of David and me with this."

The new Beckham masterbrand project, Signature for Her and Signature for Him, will launch in September in about 1,000 U.S. prestige department and specialty store doors. This strategy represents a dramatic departure and gamble for the brand, since all previous Beckham launches were in the mass market. "Given the previous and current success of Intimately Beckham for Him and Her, it was a natural next step to expand and further the growth of the Beckham portfolio," said Steve Mormoris, senior vice president of global marketing for Coty Beauty.

Mormoris said he sees the project as a new chapter for the brand, reflecting the fresh start the couple made when moving to California last year. "We decided to launch Beckham Signature for Him and Her in the prestige market due to the high style and aspirational nature of David and Victoria," he said. "In order to capture their iconic, sophisticated sense of style, it seemed appropriate to take the Beckham franchise to the next level. This is the most selective and exclusive fragrance launch yet."

Signature for Her, a fruity floriental, was developed by Beckham with Sylvie Fischer from Takasago. It opens with anise flower and candy apple; has a heart of orchid, heliotrope and vanilla, and a drydown of patchouli, amber and musk."I love white orchids, and I wanted something light," said Beckham."I can't bear it when you can smell someone before you see them."

Signature for Him, a fresh woody oriental concocted by Beckham and Beatrice Piquet of International Flavors & Fragrances, opens with mandarin, watermelon and marine notes; has a heart of fresh living lantana, cypress and spicy juniper berry, and a drydown of moss, sensual white amber and patchouli.

National advertising will break in November fashion, beauty and lifestyle magazines, while the TV campaign, featuring both Beckhams, will break for holiday. Mert Alas and Marcus Piggott shot the print ad, while John Mathieson served as the TV campaign's advertising director. The creative director was Klitos Teklos from Air Agency.

"The commercial was shot in London with a strong architectural influence," said Beckham."It's a simple video, quite choppy. The truth is that it was meant to be one way, and I didn't like it, so we reedited it. There isn't much of a story [to it] now, but there's good music."

Handbags — Beckham is famous for her large collection of Birkin bags — could follow fashion and fragrances at some point, although not in the near future, she says. "I am a control freak," she said. "I am growing at a steady pace. I think if it were to get too big too quickly, I would lose that creative control, and that is something I don't want to do. So at the moment, no plans to do bags and shoes, but I would love to at some point in the future."

But not everyone's got the model-slim physique that allows them to pull of Beckham's slinky designs — which is why she's excited to be showing off her new fragrance. "The good thing about fragrance is that it can reach out to many people," she said. "My mom might not wear one of my dresses, but she still likes fashion, so she can be a part of that by buying the fragrance. I think fragrances can reach out to more people[than fashion can]."
Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Jun 21, 2008 12:39 pm





In order to improve their line of perfumes Victoria and David Beckham presented another two perfumes in cooperation with Coty and these will be available from September 2008.

Signature for Her is a fruity-floral fragrance developed and created in cooperation of the Beckhams with perfumer Sylvie Fischer of Takasago. It opens with notes of annis and glazed apple, the heart encompasses orchid, heliotrope and vanilla, while the base notes contain patchouli, amber and musk.

The perfume will be available as 50 and 75 ml edt, 200 ml perfumed bath and 200 ml body milk.

Both bottles (perfume pair) were designed in pink nuances by Lutz Herrmann, and inspired by architecture of big cities.

_________________
Back to top Go down
View user profile
Priscilla x3

avatar

Number of posts : 41
Age : 28
Registration date : 2008-06-21

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sun Jun 22, 2008 6:08 am

the bottles are so pretty!! can't wait to get a wiff of the new fragrances.
Back to top Go down
View user profile
extremely_posh
Star
Star
avatar

Female Number of posts : 1265
Age : 30
Localisation : Argentina
Registration date : 2007-08-08

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sun Jun 22, 2008 6:58 am

The bottles are really cute, very girly!
Thanks Shiraz!!!
Back to top Go down
View user profile
~poshbecks~
Very soon to be a star
Very soon to be a star


Number of posts : 456
Registration date : 2007-02-07

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sun Jun 22, 2008 2:26 pm

love the bottles
Back to top Go down
View user profile
jas



Number of posts : 69
Age : 34
Registration date : 2008-05-29

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sun Jun 22, 2008 3:48 pm

WOW thanks, i hadnt seen the bottles. Its weird the guys one is pink, i still want it though! lol
Back to top Go down
View user profile
Castlehoward



Number of posts : 76
Age : 38
Registration date : 2008-05-09

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sun Jun 22, 2008 7:50 pm

jas wrote:
WOW thanks, i hadnt seen the bottles. Its weird the guys one is pink, i still want it though! lol
It's more of a purple fuscia than pink I think, but yeah it's certainly not like the Intimately for Men bottle.
Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Fri Jul 18, 2008 11:45 pm



Extract from the interview she did for the August issue of Allure magazine about Signature :

Allure : You do have new fragrances coming out next month : Signature for Him and Signature for Her. How was that process?

Victoria : I've been working closely with Coty on the fragrances for more than four years. I go to the factory, and design the label, design the bottles. I work with the perfumers on the correct smell. I'm really hands-on as a creative director.

Allure : You're not the mas scientist in the fragrance laboratory with test tubes?

Victoria : Oh, good Lord, no. People train for years and years to do that. But I go in and I work with them. I love drawing the label, designing the bottle, picking the glass. All those little details.


___________________________________________________________________________________


July 31st, 2008 : Allure magazine hosted a party in Victoria's honor at the Thompson Hotel in L.A. The guests left with exclusive dVb shopping bags containing certainly bottles of Signature.


_________________
Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Mon Aug 04, 2008 4:47 pm

- June 26th, 2008 : Victoria did a photoshoot for Vanity Fair magazine that will accompany her interview about Signature :



- The VB interview about Signature, on Vanity Fair (September 2008 Issue) :



credit Luxx

_________________
Back to top Go down
View user profile
posh-diamond
Star
Star
avatar

Number of posts : 908
Age : 33
Registration date : 2006-12-06

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Mon Aug 04, 2008 5:16 pm

thanks shiraz,
she looks lovely in that pic
Back to top Go down
View user profile
Tasita
V.I.P
V.I.P
avatar

Female Number of posts : 2245
Registration date : 2007-02-14

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Mon Aug 04, 2008 5:34 pm

Thanks Shiraz. Nice interview, can't wait so see the dresses she designed. Love her shoes with the stars she's wearing on the pic.
Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Tue Aug 05, 2008 12:56 am

Exclusive pictures :



_________________
Back to top Go down
View user profile
posh-diamond
Star
Star
avatar

Number of posts : 908
Age : 33
Registration date : 2006-12-06

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Tue Aug 05, 2008 9:45 am

thanks, these pics are great...
Back to top Go down
View user profile
Tasita
V.I.P
V.I.P
avatar

Female Number of posts : 2245
Registration date : 2007-02-14

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Tue Aug 05, 2008 11:56 am

Thanks. Lovely pics.
Back to top Go down
View user profile
jas



Number of posts : 69
Age : 34
Registration date : 2008-05-29

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Thu Aug 07, 2008 3:13 am

Shiraz wrote:
Exclusive pictures :



WOW Thanks Shiraz, these really are exclusive!! Well done! Inlove
Back to top Go down
View user profile
elda
Very soon to be a star
Very soon to be a star
avatar

Female Number of posts : 417
Age : 29
Registration date : 2007-02-14

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Aug 09, 2008 4:46 pm

Purple theme for Posh scent launch

Purple carpets will apparently be laid down at Harvey Nichols for the launch of Victoria Beckham's new perfume.

The Manchester store, which currently has a pink decor, will temporarily have a purple carpet to go with the scent's branding, the Daily Star reports. A spokesman for Posh apparently told the newspaper: "We do have our own purple carpet, which will be put down for the launch. That is simply because the whole theme of the new fragrance is purple.

"It makes perfect sense to launch it in an environment that blends in."

A Harvey Nichols spokeswoman reportedly said "it will just be so that the carpet matches the fragrance launch".

Posh recently held a star-studded LA bash, hosted by Allure magazine - and gave goodie bags containing her perfume to celebrities including Kate Beckinsale, Eva Longoria and Lindsay Lohan.

The former Spice Girl already has Intimately Beckham on the shelves, while her husband has Intimately Beckham For Him and Instinct."
Back to top Go down
View user profile http://twitter.com/ekijackman
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Aug 09, 2008 6:01 pm

Fantastic. Thanks elda. Smile

_________________
Back to top Go down
View user profile
kriki06

avatar

Male Number of posts : 44
Age : 31
Localisation : Paris - FRANCE
Registration date : 2007-02-13

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Aug 09, 2008 6:16 pm

Shiraz wrote:


not fan of the pic... but the add is looking fabulous !
Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Aug 09, 2008 6:26 pm

I'm thinking the photoshoot for the add was maybe done that day if you guys remember :



http://poramor.forums1.net/vb-pictures-f1/victoria-pictured-during-a-new-photoshoot-january-21st-t1446.htm

_________________
Back to top Go down
View user profile
extremely_posh
Star
Star
avatar

Female Number of posts : 1265
Age : 30
Localisation : Argentina
Registration date : 2007-08-08

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Aug 09, 2008 9:50 pm

^You're probably right, thanks Shiraz!
Cant wait for the adds in HQ! Love
Back to top Go down
View user profile
Priscilla x3

avatar

Number of posts : 41
Age : 28
Registration date : 2008-06-21

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sun Aug 10, 2008 11:51 pm

the ads look fantastic! cant wait to get a wiff of the new fragrances. also cant wait to see pics of the launch at harvey nichols!
Back to top Go down
View user profile
extremely_posh
Star
Star
avatar

Female Number of posts : 1265
Age : 30
Localisation : Argentina
Registration date : 2007-08-08

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Mon Aug 11, 2008 5:55 am

This belongs here I guess:

Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Mon Aug 11, 2008 1:09 pm

^ Thanks but it was already posted on this topic.

_________________
Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Fri Aug 22, 2008 2:50 pm

Victoria did an interview with Manchester Evening News about the launch of Signature at Harvey Nichols in Manchester on august 29th from 11am to 1pm :

http://www.manchestereveningnews.co.uk/lifestyle/health_and_beauty/style/s/1063615_posh_believes_were_heaven_scent

_________________
Back to top Go down
View user profile
Richie
Star
Star
avatar

Female Number of posts : 922
Age : 32
Registration date : 2007-08-26

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Fri Aug 22, 2008 10:50 pm

Thanks
Back to top Go down
View user profile
Shiraz
Administrator
avatar

Female Number of posts : 5417
Age : 33
Registration date : 2006-11-05

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Fri Aug 29, 2008 3:37 pm

August 29th, 2008 : the launch of Signature in Manchester :





New interview here :

http://www.manchestereveningnews.co.uk/news/s/1064548_posh_my_love_for_manchester

_________________
Back to top Go down
View user profile
Tasita
V.I.P
V.I.P
avatar

Female Number of posts : 2245
Registration date : 2007-02-14

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Fri Aug 29, 2008 3:45 pm

She looks absolutely stunning.

Nice interview. Thanks Shiraz.
Back to top Go down
View user profile
kriki06

avatar

Male Number of posts : 44
Age : 31
Localisation : Paris - FRANCE
Registration date : 2007-02-13

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Fri Aug 29, 2008 10:37 pm

Back to top Go down
View user profile
Tasita
V.I.P
V.I.P
avatar

Female Number of posts : 2245
Registration date : 2007-02-14

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Fri Aug 29, 2008 11:02 pm

kriki06 wrote:
http://www.beckham-fragrances.com/

The intro-video is fantastic. They both are looking so hot.
Back to top Go down
View user profile
extremely_posh
Star
Star
avatar

Female Number of posts : 1265
Age : 30
Localisation : Argentina
Registration date : 2007-08-08

PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   Sat Aug 30, 2008 1:42 am

The website is hot Love!!!
Back to top Go down
View user profile
Sponsored content




PostSubject: Re: Signature/Signature Story/Signature Summer '2008;2009;2011'   

Back to top Go down
 
Signature/Signature Story/Signature Summer '2008;2009;2011'
View previous topic View next topic Back to top 
Page 1 of 2Go to page : 1, 2  Next
 Similar topics
-
» Signature not showing
» sanket sir plz tel about ur signature
» Resize Signature Image
» Signature
» Signature Not Showing Up

Permissions in this forum:You cannot reply to topics in this forum
Por Amor Forums :: Victoria Beckham :: VB *new* Projects-
Jump to: